Archive for January 31st, 2013

Discount Grocer ValuLand Opening Soon in Dearborn

Thursday, January 31st, 2013
A work crew installs signage for ValuLand, a new discount grocery store opening in west Dearborn.

A work crew installs signage for ValuLand, a new discount grocery store opening in west Dearborn.

A new discount grocery store in downtown west Dearborn is inching closer to its grand opening. Signs for the new store were installed Wednesday and the soon-to-open store is now soliciting applications for job openings.

Valu Land is Spartan Store Inc.’s version of Aldi, a discount grocery store with no brand name products. Valu Land is also designed to compete with Save-A-Lot and even dollar stores. Many of the products lining the shelves of Valu Land will be the grocer’s own Spartan brand or the discounted brand Valu Time.

Valu Land will be the new neighbor to ACO Hardware, the second-hand store Goodwill and the Family Dollar, which opened in 2011.

Spartan Stores opened the first of three Valu Land locations in 2011 in three smaller cities — Marion, Leslie and Clare, in north-central Michigan — and a fourth store earlier this year in Lansing Township, the only store that was not a conversion from another banner. The Lansing store is located in a shopping plaza that houses a Volunteers of America Thrift Store, Rite Aid and Dollar General store. Similar to the new Dearborn location.

In addition to Dearborn, Spartan Store officials have said the company plans to open Valu Land stores in Warren and Roseville — metro Detroit cities that have a “larger population base in the surrounding prime trade area” than its other stores.